About Me

Hi, I'm Tony — a Google Ads Freelancer with 12+ Years of Experience

I've spent over a decade helping businesses across the United States, UK, and Canada turn their Google Ads accounts into predictable revenue engines.

I started building campaigns in 2014 and have since worked with dozens of businesses — from local home service companies to eCommerce brands — applying the same core philosophy: strategy, disciplined execution, and continuous data-driven optimization.

I started PaidSearchPro because I saw a clear gap in the market. Business owners were being let down by agencies that overpromised and underdelivered, or by generalist freelancers who dabbled in everything but mastered nothing. Google Ads requires deep, focused expertise — and that's all I do.

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My Journey

A Decade in Paid Search

2015

Started in paid search as an SEO/SEM PPC specialist at Raqameyyah, a full-service digital marketing agency running campaigns for clients across the MENA region.

2016

Took on my first freelance Google Ads clients in the US in late 2016 — the start of a client base I still serve today.

2017

Joined DigiSay (Dubai, UAE) as a full-time Google Ads Expert — five years managing campaigns for one of the region's largest digital media companies, while continuing to freelance for US businesses.

2022

Went independent. Took on Google Ads for Kleeq (San Juan, USA), delivering positive ROI across their brand portfolio, and media buying for Chabaka Group (Beirut · Dubai).

2023

Partnered with Digital Media Positioning to run Google Ads for local businesses across the Metropolitan Washington, DC area — bringing measurable sales results to US main-street clients.

2024

Launched PaidSearchPro — a focused practice dedicated exclusively to Google Ads management for businesses ready to scale.

Companies I've worked with

DigiSay

Google Ads Expert · Dubai, UAE · 2017–present

Kleeq

Google Ads Specialist · San Juan, Puerto Rico, USA · 2022–present

Chabaka Group

Media Buying Expert · Beirut · 2022–present

Digital Media Positioning

Google Ads · Washington, DC area · 2022–2023

Raqameyyah

SEO/SEM PPC Specialist · MENA region · 2015–2017

Written certificates of experience and letters of recommendation available on request.

Beyond the Ads

The Person Behind the Campaigns

When I'm not optimizing bids and building campaigns, I'm usually exploring somewhere new. These are from a trip to Athens, Greece.

Tony at the Odeon of Herodes Atticus, Acropolis of Athens — The Odeon of Herodes Atticus — Acropolis, Athens

Tony above the city of Athens on a sunny day — Above Athens

Tony overlooking Athens from Lycabettus Hill — Overlooking the city

My Philosophy

How I Approach Every Engagement

Accountability Over Excuses

If a campaign isn't performing, I don't point fingers at the market or the algorithm. I take ownership, diagnose the problem, and fix it. That's the only acceptable standard.

Data Over Gut Feel

Every recommendation I make is grounded in actual performance data. I test, measure, and iterate — not guess and hope.

Clarity Over Jargon

You shouldn't need a Google Ads certification to understand what's happening with your campaigns. I communicate in plain business terms that connect to the outcomes that matter to you.

Long-Term Thinking

Short-term wins are easy to manufacture. I build campaign systems designed for sustained, profitable growth — not vanity metrics that disappear next month.

From My LinkedIn

What Colleagues Say About Working With Me

“I have been working with Tony for years — he's one of the most talented and creative media buyers. He's always thinking outside the box, gives the client the needed solutions, and always takes his tasks as priorities.”

Zeina Saber

Director of Digital Operations, ConCast

“Tony is hard working, objective driven. Always there to help and support. I consider him one of the best in his field.”

Aya Aina

Country Manager at Takwene (ex-TikTok)

“Very attentive to details and continues to learn no matter how high levels of experience he reaches.”

Amr Hussien

Senior Bilingual Copywriter & Content Strategist

“Highly recommended.”

Mahmoud Abdelwahab

Brand Manager at Almunajem Foods

Recommendations from my LinkedIn profile, written by colleagues I worked with directly.

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My Results Guarantee

I'm confident enough in my work to stand behind it. If I can't deliver measurable improvement to your Google Ads performance, you don't pay. I only take on clients I know I can genuinely help.

Work With Me

Ready to Work Together?

Tell me about your business and we'll take it from there.