Google Merchant Center & Shopping Expert

Finally, a Google Shopping System That Sells Your Products Daily — Profitably

In as little as 14 days, get more sales from shoppers actively looking to buy — with a product feed that finally works.

New sale — $312Apparel store · just now

Illustrative — the kind of sales a healthy feed & Shopping setup brings in.

Tony — Google Merchant Center & Shopping expert

I'll personally audit your Merchant Center — no bots, no juniors.

Tony · 12+ years · Feeds · Shopping · PMax

I'm Tony — a Google Merchant Center expert and Shopping specialist. I fix your product feed, clear disapprovals, and turn Shopping & Performance Max into a channel that actually turns a profit. No account managers, no hand-offs — you work directly with the specialist doing the work.

See what I fix
12+
years running paid search
100K+
products managed in feeds
1
specialist — me, no middlemen
4
countries: US, UK, Canada, AU

Platforms & feeds I work with every day

Google Merchant CenterGoogle ShoppingPerformance MaxFeed Rules & Supplemental FeedsGoogle AdsGA4Shopify · WooCommerce · BigCommerce
Sound familiar?

If Google Shopping is frustrating you, it's usually one of these

Every one of these is fixable — and most come down to the feed or the setup.

01

Products keep getting disapproved in Merchant Center

Misrepresentation, missing GTINs, policy flags, price mismatches — disapprovals kill your reach and your patience. I diagnose the real cause and get your products approved and serving again.

02

You're spending on Shopping but the ROAS isn't there

Budget goes out, sales trickle in. Usually it's the feed, the campaign structure, or bidding fighting against you. I find the leak and turn Shopping into a channel that pays for itself.

03

Your product feed is a mess (and you know it)

Weak titles, missing attributes, wrong product types, no custom labels. The feed is 80% of Shopping performance — I rebuild it so Google understands and ranks your products.

04

Performance Max is a black box eating your budget

PMax hides where your money goes and leans on brand traffic to look good. I structure it properly, feed it the right signals, and hold it accountable to real new-customer revenue.

05

You're launching Shopping and don't know where to start

Merchant Center setup, verification, feed creation, conversion tracking, campaign build — done wrong, you lose the first few months. I set it up right from day one.

What I Do

A Google Shopping expert who owns the whole stack

From the Merchant Center feed to the campaign bids — one specialist, end to end.

Merchant Center Setup & Verification

Account creation, website & business verification, shipping and tax settings, and policy compliance — configured correctly so you're eligible to serve from day one.

Disapproval & Suspension Recovery

Product and account-level disapprovals diagnosed and fixed — misrepresentation, GTINs, price/availability mismatches, policy flags, and reinstatement requests.

Product Feed Optimization

Rewritten titles and descriptions, filled-in attributes, correct product types and Google categories, plus custom labels that unlock real bidding control.

Feed Rules & Supplemental Feeds

Feed rules, supplemental feeds, and spreadsheet/API feeds to enrich and fix product data at scale — without touching your store back end for every change.

Shopping Campaign Strategy

Standard Shopping and Performance Max structured around margin and intent — priority tiers, query control, and budgets aligned to your best-selling products.

Performance Max Management

Asset groups, audience signals, listing groups, and brand exclusions built so PMax chases new revenue instead of harvesting traffic you'd win anyway.

Conversion Tracking & GA4

Accurate purchase tracking with values, enhanced conversions, and clean GA4 data — because every Shopping decision depends on trustworthy numbers.

ROAS & Margin Optimization

Bidding, budgets, and feed segmentation tuned to profit — not just revenue. I optimize toward the products and orders that actually make you money.

Direct Access to Me

No ticketing system, no account managers. You message me directly and I respond within hours — the same person who's actually in your Merchant Center.

How It Works

From disapproved and unprofitable to scaling

Three phases. No jargon, no black box — you always know what I'm doing and why.

01

Audit your Merchant Center & feed

I go through your account, feed, and campaigns line by line — disapprovals, missing attributes, wasted spend, tracking gaps. You get a clear read on what's holding Shopping back, whether or not we work together.

02

Fix the feed and the foundation

Clear disapprovals, rebuild titles and attributes, set up feed rules and supplemental feeds, and make sure conversion tracking reports accurate revenue. Get this right and everything downstream improves.

03

Scale Shopping & PMax to profit

Restructure campaigns around margin and intent, control queries, and optimize bids toward ROAS — not vanity revenue. Then keep tuning weekly as the numbers come in.

The short version: a clean, optimized feed, products approved and serving, and Shopping campaigns that grow revenue at a ROAS you can actually bank. That's the deal.

Why Work With Me?

A specialist, not an agency seat

Three things that actually matter when someone touches your Merchant Center.

01

You talk to me, not an account manager

The person auditing your feed is the person fixing it and the person you email. I take on a limited number of stores on purpose so yours gets real attention.

02

I optimize to profit, not vanity ROAS

It's easy to make Shopping look good by farming branded searches. I hold PMax and Shopping accountable to new-customer revenue and margin — the numbers that actually grow your store.

03

I'll tell you if Shopping isn't the answer

If your margins, feed, or catalog aren't ready for profitable Shopping, I'll say so before you spend — and tell you what to fix first. I'd rather be honest than take a retainer.

Before & After

What a fixed feed actually looks like

Where most stores are
  • Products disapproved or account suspended
  • Generic titles Google can't match to searches
  • Missing GTINs, brands, or product attributes
  • One catch-all campaign, no query control
  • Performance Max spending with no accountability
  • Purchase values missing or double-counted
After we work together
  • Products approved and serving across Shopping
  • Keyword-rich titles built around real search intent
  • Complete, enriched product data via feed rules
  • Campaigns segmented by margin, intent & priority
  • PMax structured and held to new-customer revenue
  • Accurate revenue and ROAS you can trust
Client Results

Don't take my word for it

Digital Media Positioning
“Tony's expertise and diligent work ethic have been very valuable in providing measurable sales results for my clients, and for making me a better service provider to them. Always providing more than asked of him and constantly looking for ways to bring more value.”
FF
Frank Felker
CEO, Digital Media Positioning · Washington, DC area
Kleeq
“He has successfully accomplished all objectives assigned to him — including achieving a positive ROI for various brands under our portfolio, using marketing fundamentals paired with modern platforms like Google Ads.”
FS
Francisca I. Silva, MBA
Chief HR Officer, Kleeq · San Juan, Puerto Rico
Upwork5.0

Google Ads optimization for an auto detailing business — a 15-month engagement.

AU
Austin
Owner, FortWorthAutoDetail.com · Fort Worth, TX

Quotes from written letters of recommendation and verified Upwork client reviews — letters available on request.

Get in Touch

Let's get your products approved and profitable

Send me your store and where things stand — disapprovals, low ROAS, a messy feed, or a brand-new launch. I'll review your Merchant Center and Shopping setup and give you an honest read on what I'd fix first.

Free Merchant Center & feed review — no obligation

An honest take on your Shopping & PMax performance

The one or two fixes that would move the needle most

Send me your store

I read every message and respond personally.

No pressure. No sales pitch. I'll reply within 1 business day.