Google Ads Insights & Strategy
Practical tips, campaign strategies, and industry insights for business owners and marketers who want to get more from Google Ads.
Fresh From the Field
Google Ads for Plumbers in California: Why Most CA Plumbers Overpay (And How to Fix It)
California plumbing Google Ads are the most expensive in the country, but also the most profitable when done right. LA, SF, and San Diego CPC data, budget ranges, and the 3 mistakes CA plumbers make.
Read articleHow to Advertise Your Plumbing Business Locally: A No-BS Guide for Owner-Operators
A step-by-step roadmap for plumbers who want to get more local leads. From free Google Business Profile setup to paid ads, in the order that actually works for owner-operators.
Read articlePlumbers: 5 Directory Keywords Draining Your Budget (Exclude Now!)
Most plumbing companies pay for clicks from people searching for Yelp, Angi, or HomeAdvisor — not a plumber. Here are the 5 directory negative keywords to add right now to stop wasted ad spend.
Read articleWhat's Coming
How to Structure Google Ads Campaigns for Maximum Quality Score
Campaign architecture directly impacts your CPCs and Ad Rank. Learn the exact structure that consistently drives Quality Scores above 7.
Coming soonGoogle Shopping vs. Performance Max: Which Should You Use in 2025?
Both campaign types can drive eCommerce sales — but they have very different tradeoffs. Here's how to decide which is right for your business.
Coming soonThe Complete Guide to Setting Up GA4 Conversions for Google Ads
Without accurate conversion data, you're flying blind. A step-by-step guide to linking GA4 to Google Ads and tracking what actually matters.
Coming soonHow to Reduce Your Cost Per Lead Without Reducing Your Budget
Spending less isn't the answer — spending smarter is. The key levers that lower CPA while maintaining or growing lead volume.
Coming soonGoogle Ads for HVAC Companies: A Strategy That Actually Works
High CPCs, seasonal demand, and intense local competition make HVAC one of the hardest verticals. Here's the playbook that works.
Coming soonLocal Service Ads vs. Google Search Ads: What's the Difference?
LSAs and traditional Search campaigns serve different purposes. Understanding when to use each can dramatically improve your local lead gen.
Coming soonDon't Want to Wait?
Skip the reading and get personalized advice for your specific situation. Book a free 30-minute consultation and I'll give you actionable recommendations for your Google Ads account.